Articles

Idea to App Store Series

So you want a mobile app for your company but you don’t know how to get it built? In this series of posts I’ll tell you all about how you go from idea to App Store. We’ll cover all of the steps: from firming up your initial idea to finding a developer to getting your app out to your clients.

  1. Firming up your app concept: before talking to developers
  2. App design: What does your app do?
  3. How to find the right app developer for your project
  4. Engaging a developer: Contracts, milestones, and other considerations
  5. Working with an app developer: Communication and testing
  6. Putting your app out there: App Store submission and what happens after launch

Other Articles

The Value of Apps for Business

Monetization of mobile apps is a hot topic but most apps in the Apple App Store are free. While many of these apps use In-App Purchases to generate revenue after the customer has downloaded the app, there are other reasons to release a free app. Read more

Why Are All the Apps Free?

According to AppsFire, free apps now dominate Apple’s App Store. They speculate that the popularity of In-App Purchases is driving this shift. That’s probably not the whole story: while In-App Purchase remain a popular strategy to generate revenue after the customer appreciates the app, there are many other reasons to release a free app. Read more

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